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Who we are interested in sponsoringWe're looking to interact and promote MacChocolate products to 7-39 year olds who are: |
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- Active urban children and working adults
- Fun loving
- Confident
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Why |
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- Stimulate demand for consumption of MacChocolate products
- Increase sales of MacChocolate products
- Communicate MacChocolate's brand values
- Increase sales of MacChocolate products
- Increase MacChocolate brand awareness
- Bring the MacChocolate brand to life in a fun, savvy, passionate and strong way
- Differentiate MacChocolate from our competitors and other sponsors
- Showcase MacChocolate award winning products and services
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How we award sponsorshipThanks for considering MacChocolate as your official sponsor. We love getting involved in the world of sport, entertainment, cultural activities and the arts.
In order for us to fully recognize the value of your event, please include with all the relevant information for us to make an informed decision on the value it will provide for our MacChocolate consumers.
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What we avoid |
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- Simple opportunities with low value add for MacChocolate
- Events that do not hold a specific reason for MacChocolate's involvement
- Will stick MacChocolate in the middle of dozens of other sponsor messages and leave consumers puzzled over MacChocolate's involvement
- One-off events that offer no further opportunities to interact with MacChocolate consumers
- Corporate hospitality
- Activities that takes place outside core markets, Russia, Ukraine, Kazakhstan and CIS regions
- No religious or political activities
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What we look forMacChocolate Sponsorship is about providing delightful and tangible emotional benefits to our customers and demonstrating the value of MacChocolate Some positive, relevant reasons we are always on the look out for are:
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- Access to out of this world experience
- Exclusivity to meet and greets with celebrities, sideline seats, training sessions, discounted preferential or priority ticketing
- Information/content not readily available
- Exclusive promotions, tie-ins for retail offers, merchandise, promotional space
- Unrestricted access to conduct promotional activity showcasing MacChocolate products and services
- Exclusivity in the beverage and instant coffee category
- Access to rights free use of the images, logos and content associated with the activity
- Unrestricted access to participant/attendee/member databases
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All brand sponsorship proposals must be made in writing with information on the following:
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- Concise description of the opportunity including the rights and benefits that the organization can offer MacChocolate
- Name, event details, credentials and timeline of the event
- History of the event or activity with references to past and present sponsors
- Profile of the audience attending
- Information of other sponsors
- Dates of the sponsorship will be valid
- Media Partners and details of their confirmed commitments
- Expected participation/attendance/viewing numbers
- Information on the target audience including estimated attendance, if applicable
- Will MacChocolate be appointed as the exclusive chocolate beverage partner?
- Estimated increase in our business (numbers needed where possible)
- Opportunities for MacChocolate brand exposure
- What is the contribution sought from MacChocolate? Cash and/or in kind?
- Details of all on-going main media exposure such as television, newspapers or radio promotion where MacChocolate would receive exposure
- Level of sponsorship sought (ie. Principal, Co-sponsor, Supplier) and how many other sponsors are being sought
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What we need from youAll sponsorship proposals should be submitted to Brand Communications Team through email.
A minimum of 2 months lead-time is required.
Food Empire Holdings Ltd
Brand Marketing Team
101 Geylang Lor 23
#05-03/04,
Singapore 119958
info@food-empire.com or cecilia@food-empire.com
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