MacChocolateTM Advertising Campaign Wins Bronze at Ukraine's Effie Awards
Singapore, 22 December, 2009 - Mainboard-listed Food Empire Holdings ("Food Empire" or "the Group") - a leading food and beverage group is pleased to announce that its innovative new campaign for MacChocolateTM won the Bronze Medal at this year's Effie Advertising Festival in Ukraine.
The advertising campaign - known as - 'Hot Before, Hot After' was successfully launched during the cold autumn months in Kiev, Ukraine in 2008.
The advertisement playfully adopted a concept based on the Karma Sutra and featured two young adults drenched in hot chocolate accompanied by illustrations of cups and saucers in popular Karma Sutra positions.
The advertising concept, which targeted young adult consumers, showcased MacChocolate's TM refreshing new design and audacious image. As a result of the campaign, sales and brand awareness both increased.
MacChocolateTM has gained a strong following in Ukraine due to its excellent taste and high quality chocolate. The success of the product motivated Food Empire's Ukrainian representative office to develop the campaign to build on its popularity.
Launched in 2006, MacChocolateTM is an instant chocolate drink that chocolate lovers around the world enjoy for its richness and delicious taste. Currently there are four delectable flavours to choose from - Almond, Hazelnut, Raspberry and Orange.
For more information, log on to http://effie.org.ua/en/news/ukraine/view/143 .
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