MacChocolate: Corporate Information

Food Empire Holdings Limited

As a leading food and beverage group that manufactures and markets instant beverage products, frozen convenience food, confectionery and snack food, the SGX mainboard-listed Food Empire Holdings Limited (based in Singapore) carries more than 200 types of products under its own brands which are exported to over 59 countries in the world.

The group's flagship brand, MacCoffee which has been the reigning market leader over the past few years, was recently ranked among the top three most popular instant 3-in-1 coffee brands in the group's core markets. Over in Asia, the company was voted one of "The Most Valuable Singapore Brands" for three consecutive years from 2003 at the national brand award organised by IE Singapore, and one of "The Strongest Singapore Brands".

For more information about Food Empire Holdings Limited, visit www.foodempire.com.

Frequently Asked Questions

1.	What does Food Empire do? What is unique about its business? SGX mainboard-listed Food Empire Holdings is a leading food and beverage company that manufactures and markets instant beverage products, frozen convenience food, confectionery and snack food. With its leading existence in delivering products of exceptional quality since 1993,Food Empire Holdings has its strong global presence around the world and over 400 F&B products under its proprietary brands. The company has won numerous accolades and awards. It has been ranked one of the "Most Valuable Singapore Brands" for two years in 2003 and 2004. Uniqueness of the business
	90% of sales mainly in Russia, Eastern Europe and Central Asia, which are emerging markets with high growth potential compared to the developed and stable markets. A strong distribution network in Russia, where there are 11 time zones. New products are distributed across the whole of Russia within a month. There are strong distribution networks in other core markets as well. Innovative advertising and promotions activities: adoption of Yalta Zoo, advertisements on the side banner of FIFA world cup, managed a professional car racing team to participate in car rallies, sponsored a pop group in Ukraine, an entourage of at least 20 promoters plying the streets in Vietnam for product launches. Strong brand name. The MacCoffee brand was valued at S$92.9 million in three countries by an international branding agency, Interbrand.

2.	What are some products of Food Empire? The Group's core products include a wide variety of regular and flavoured coffee mixes and cappuccinos, instant chocolate, instant breakfast cereal and flavoured fruit teas. Food Empire also markets a refreshing range of confectionery, snack food such as dried calamari, potato crisps and apple chips and a delectable assortment of frozen convenience food that includes Asian delicacies. Food Empire has more than 400 types of products under its own brands including MacCoffee, Klassno, Hysons, FesAroma, Bésame, OrienBites, MacCandy, Zinties, Kracks, Tea Kravings and MacFood. MacCoffee, the group's flagship brand, has been consistently rated as a market leader over the past few years and was recently ranked among the top three most popular instant 3-in-1 coffee brands in the group's core markets including Russia, Ukraine and Kazakhstan.

3.	Where are your products available? Food Empire’s products are exported to more than 50 countries, including Russia, Ukraine, Kazakhstan, Kyrgyzstan, Uzbekistan, Iran, Poland, Belgium, Indonesia Turkey, Mongolia, Vietnam and Bahrain. The group has 19 representative and liaison offices in 13 countries.

4.	What are your key success factors?
	Product range improvements and refinement Strong in-house design and manufacturing capabilities Established strong brand equity through branding and advertising and promotional activities Experienced and professional management team